The national breast cancer awareness month is an annual is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. In different parts of the world, national races and fund raising walks as well as whole buildings have been alit with pink light to support the campaign. Dubai itself is also organizing a walk-a-thon on Friday the 5th of November in support of the breast cancer campaign. It is also very gratifying that our school is putting in their share by selling pink ribbons and bracelets and organizing a pink day in school. But the ultimate question is that is just buying pink ribbons enough?
“Pink washing”, which is the term given to describe the practice of products with little or no donation to the cause is seen almost everywhere. There are tones of people who sport pink ribbons on them and who take part in charity events but very few realize the actual importance of it. Furthermore, many of the donations from pink products that are sold off store shelves do not go as charity as businesses, in reality take very vague steps to support the cause or because the products aren’t listing a legitimate organization.
Breast cancer is a serious and a very common disease in women and rarely men, and their cause shouldn’t be exploited. As global citizens, we should try and make a better effort at such a worthy cause and support and make aware of such a malignancy as effectively and positively as possible.
No comments:
Post a Comment